Post by The Hegemon on Dec 14, 2021 4:06:29 GMT
Stopped by my local Walmart today and in the whole store found only five copies of one Mega set, that 2-in-1 Mongoose set. Seriously? That set is, at best, a tepid offering, and it's certainly not going to make anyone say "gosh, I need to find more of this exciting brand."
The time to stock shelves was two months ago. LEGO managed this (and incidentally they've sold quite briskly), yet somehow our favorite company can't seem to do the same.
We know that they have (and have had) terrific sets available, but (as I've asserted before) a toy brand that moves from almost exclusively brick-n-mortar retail to almost exclusively online sales has embraced defeat. This is further proven by the fact that Mega (not LEGO) advertises right on its packaging that it works with other brands.
I've love to blast Mattel for this, but Mega's been doing they were Ritvik. Decades! They've often release their holiday lineup in late January, when the entire retail industry is in the midst of its post-holiday slump. What kind of sales do they expect?
On a related note, I see that LEGO has had sets on the shelf for The Batman movie for weeks, long in advance of the film's release. Contrast that with Mega, which you may recall to have released its Iron Man II sets approximately six weeks after that film left theaters, when absolutely no one was interested in tie-in merch. Not to mention Mega's decades-long policy of releasing limited and incomplete info about its products.
It all blows my mind.
Is it a supply issue? Maybe this year, but every year? Since the late 90s?
In a Mega-related FB group someone posted a pic of a remarkably well-stocked retailer, and I replied that the store had more inventory than all stores within 50 miles of me combined. About a dozen people chimed in to agree with me.
I'm hopeful that the recent change in leadership will yield better results for 2022, but holy moly it's hard to remain optimistic.
The time to stock shelves was two months ago. LEGO managed this (and incidentally they've sold quite briskly), yet somehow our favorite company can't seem to do the same.
We know that they have (and have had) terrific sets available, but (as I've asserted before) a toy brand that moves from almost exclusively brick-n-mortar retail to almost exclusively online sales has embraced defeat. This is further proven by the fact that Mega (not LEGO) advertises right on its packaging that it works with other brands.
I've love to blast Mattel for this, but Mega's been doing they were Ritvik. Decades! They've often release their holiday lineup in late January, when the entire retail industry is in the midst of its post-holiday slump. What kind of sales do they expect?
On a related note, I see that LEGO has had sets on the shelf for The Batman movie for weeks, long in advance of the film's release. Contrast that with Mega, which you may recall to have released its Iron Man II sets approximately six weeks after that film left theaters, when absolutely no one was interested in tie-in merch. Not to mention Mega's decades-long policy of releasing limited and incomplete info about its products.
It all blows my mind.
Is it a supply issue? Maybe this year, but every year? Since the late 90s?
In a Mega-related FB group someone posted a pic of a remarkably well-stocked retailer, and I replied that the store had more inventory than all stores within 50 miles of me combined. About a dozen people chimed in to agree with me.
I'm hopeful that the recent change in leadership will yield better results for 2022, but holy moly it's hard to remain optimistic.
