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Post by goodwillhunter on Dec 1, 2021 2:56:28 GMT
This seems like good news... Mattel builds up construction team
Former LEGO and Moose Toys exec Glenn Abell joins the toyco as SVP of MEGA and global head of construction.Mattel has named former LEGO exec Glenn Abell as SVP of MEGA and global head of its construction category. Reporting to president and COO Richard Dickson, Abell starts in the role today and will oversee MEGA SVP Bisma Ansari. Abell joins Mattel from Moose Toys, where he served as president and general manager. But before that, he spent 16 years with The LEGO Group, exiting the company in 2018 as VP and head of global e-commerce. His long history working in the building set market should help Mattel’s efforts to grow its construction toy business, which includes the MEGA Bloks and MEGA Construx lines it acquired in 2014 with its purchase of Mega Brands for US$460 million.
kidscreen.com/2021/11/29/mattel-builds-up-construction-team/?fbclid=IwAR2GT9QJewDoXslzW7W0fqXoZZxbOS2Iry5Qe-lPXDe3ggHW629ofgbAZJI
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Post by bravefish90 on Dec 1, 2021 5:39:37 GMT
Sounds promising!
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Post by The Hegemon on Dec 1, 2021 6:06:54 GMT
Holy moly this could be amazing! It would seem that he's got a solid understanding of how to market construction toys, and that can only be a benefit to Mega.
Mr. Abell, if you'd care to drop in and say hello, The Bloks Forum would welcome you with open arms! LOL
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Post by Gramps on Dec 1, 2021 11:25:50 GMT
Sounds like a welcome addition!
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